Mcdonalds Globalization Essay Papers

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The Globalization of McDonald's Essay

2630 Words11 Pages

A world without the Big Mac, Happy Meals, Chicken McNuggets, and the phrase “I’m lovin’ it,” is almost inconceivable. People around the globe have become accustomed to the high gleaming golden arches that make up the famous emblem for McDonald’s. McDonald’s has grasped the concept that culture flows from power. In this case, the American culture flows through the veins of this fast-food giant and the more that is supplied, the greater the demand. It is no secret that McDonald’s has become one of the world’s largest fast-food retailers. It has become a well known icon that has played a huge part in globalization, with chains located in many different countries… transforming the meaning of fast-food all around the world. Everyone…show more content…

He claimed that they were not working for McDonald’s, but they were working for themselves, with McDonald’s. Kroc began to promote the slogan, “In business for yourself, but not by yourself.” His creed was based on the principle of a 3-legged stool: one leg being McDonald’s, the second leg consisted the franchisees and the third leg consisted the suppliers. (“McDonald’”) Entrepreneurship was something that Ray Kroc took pride in. He encouraged his franchisees to think creatively and eventually famous menu items such as the Big Mac, Fillet-O-Fish, and the Egg McMuffin were available for consumers. The flow of the people coming and ordering from the McDonald’s restaurants caught the attention of many suppliers. These suppliers began to adopt McDonald’s standards and soon those standards began trickling into the meat, produce and dairy industries. Soon Kroc was looking for a partnership among his suppliers. He had managed to construct the most integrated and innovative supply system in the food service industry that was highly effective and over the decades, these supplier relationships have obviously prospered greatly. (“McDonald’”) It is clear that McDonald’s has captured the public, especially in today’s contemporary globalized society. It is one of America’s greatest accomplishments. It is a symbol of economic development in the West, of modernity and, for some, a corporate bully (Kincheloe 9).

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