Tesla Motors, an automobile manufacturing company is one example of a successful enterprise. Since the inception of the company in 2003, Tesla Motors has carved a niche in the automobile industry with the manufacture of energy efficient and electric cars.
Tesla Motors was founded by like-minded engineers who had a flare for electric vehicles. Headquartered in Palo Alto, California, Tesla Motors deployed its first set of cars (Tesla Roadster) in early 2008. It also has the Model S to its credit and plans to commission Model X which would see the world’s transition to “electric mobility”. Tesla Motors hopes to cooperate with other automobile manufacturing companies to produce more electric vehicle in the most cost effective way.
Tesla Motors hopes to become a household name as they plan to gain more global presence and expand their business in the international market. They have commissioned a lot of stores and service centers in almost all the states in the United States. They also have plant in Canada and are planning to expand to other parts of the world especially Europe and Asia through foreign direct investment. This move has great potentials and will better the lot of the company. Currently, Tesla Motors has stores and service centers in America in the United States and Canada, across Europe in Austria, Belgium, Denmark, France, Germany, Italy, Netherlands, Norway, Sweden, Switzerland, and the United Kingdom and Asia in Hon Kong and Japan and Australia.
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As the world is battling with a lot of energy issues and global warming, Tesla’s energy efficient stance will see it gaining global recognition and acceptance. Other factors that will spur Tesla’s expansion in global markets is the high demand in emerging markets with large population as India and China. These economies offer mass production opportunities using a low-cost labour force and also benefiting from subsidies from government.
India has a population of over 1 billion people, a growth rate over 8 percent and expanding middle class which offer a large market for Tesla’s products. There is also the abundance of low-cost labour which will see the production highly reduced while high-quality vehicles are produced. India’s large and growing workforce is highly skilled as a result of improving educational system. Although there are factors like corruption, infrastructure deficit and bureaucracy, India still holds promising hopes for the selling of electric vehicles. The automotive industry regulations make the environment favourable for automotive industries to thrive well. The industry has witnessed tremendous growth in recent times especially with government assistance in the area of policy intervention. India has implemented the Automotive Policy which permits foreigners to completely own automotive manufacturing firms and also sees to the reduction of tariffs. The Special Economic Zones of the Indian government helps the automotive industry and attracts foreign investors with their tax incentives, access to reliable infrastructure and solving bureaucratic and administrative problems.
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A couple of factors has aided and continues to aid Tesla’s expansion policy in the global markets. Top among them is their partnership with other top automobile manufacturers like Toyota who also share in the vision of electric cars. Tesla’s Silicon Valley engineers led by Aston Martin as Chief Engineer of Vehicle Engineering and Chris Porritt as Vice President of Vehicle Engineering who is a world-class leader and automotive engineer, has made tremendous impact in making creative designs and building patterns for Tesla Motors which considerably unique and outstanding. More so Tesla’s strategic technology positions it as a leading manufacture in the automobile industry. Their design features with cutting-edge technologies keeps them relevant in the industry.
These successes recorded in Tesla Motors are a result of hard work by its founders, but more importantly a combination of strategic management and technological innovation. Despite the increasing competition in the market, Tesla Motors remains unique and focused in the business of automobile manufacturing. They have developed a marketing strategy and technology for the next generation of consumers. This has led to sustainable development, with each new model of Tesla. They also keep expanding their horizons, reaching to new regions and countries.
Tesla Motors has accomplished a lot with a short time far more than some other automobile companies. Shortly after the deployment of the Tesla Roadster in 2008, four years later, 2300 of them were already around 37 countries. Today, Tesla has over two thousand (2000) employees and has thirty one (31) Stores and Service Locations worldwide, it also has its products on the road in thirty seven countries.
For Tesla Motors to dominate the automobile industry, they must consolidate on their numerous achievements especially in the area of technological innovations and customer services, all those things that have endeared them to road users.
The future is bright for Tesla Motors as it continues to impact on the automobile industry with its cutting edge technologies and visionary leadership, as well as its wonderful engineers who continue to develop cost effective and alternative energy vehicles for the future of the automobile, the much touted “green technology”. This feat has already put Tesla Motors on the world map and can be seen in their recent win of the Motor Trend 2013 car of the year.
- Tesla Motors webpage. About Tesla. Retrieved from https://www.teslamotors.com/about
- Gonzalez, Catherine; Parker, Crystal; Stevens, Jason; Wilkinson, Sarah (2010). Tesla Motors Global Business Plan.
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- Length: 405 words (1.2 double-spaced pages)
- Rating: Excellent
After the steam engine was invented in the early 17th century, various attempts were made to apply this source of power to self-propelled road vehicles. Early efforts were unsuccessful, except for those that produced interesting toys such as the machine developed about 1680 by the English scientist Sir Isaac Newton, wich was propelled by the back pressure of a jet of steam directed to the rear. The first successful self-propelled road vehicle was a steam automobile invented in 1770 by the French engineer Nicolas Joseph Cugnot. It was designed to transport artillery, and it ran on three wheels. The British inventor William Symington in 1786 built a working model of a so-called steam carriage.
The 19th century
The first automobile to carry passengers was built by the British inventor Richard Trevitchick in 1801. In December of that year, Trevitchick conducted a successful road test of his vehicle, wich carry several passengers, on an open road near his native town, Illogan. His success was due to the greater efficiency and smaller size of his power unit, wich was the first to have the piston moved by steam at high pressure.
In the United States, the inventor Oliver Evans obtained the first patent on a steam carriage in 1789. In 1803, he built a self-propelled steam dredge, wich is regarded as the first self-propelled vehicle to operate over American roads. In France and Germany, meanwhile, attention turned to the development of the internal-combustion engine. By 1980, more than 300 million cars and 85 million trucks and buses were operating throughout the world, forming an indispensable transportation network. Germany’s Volkswagen sent its first shipments of autos, popularly known as Beetles, to the Unites States in the early 1950s and eventually became a major force in the U.S. auto industry. The first Japanese imports to the United States was 16 compact pickups arrived in 1956. Ten years later, Japanese vehicle imports reached 65000 units. By 1980, the Japanese claimed 2.
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Automobile 17th Century Steam Engine Auto Industry Combustion Engine Sir Isaac Newton Imports Carry Inventor
1 million sales in the United States. The Japanese firm Honda built an assembly plant in Ohio that began production in 1982. And other Japanese firm, Nissan, constructed a plant in Tennessee that began producing compact pickup trucks in 1983.
In conclusion, we can say that automobile become better and better every year. In the future, the automobile will become more performant and less polluant and the automobile will use the highest technology that we’ll have ever seen before.